Gigi Kids is a charming concept store in Warsaw, offering a curated selection of stylish and high-quality clothes and accessories for babies. Our collaboration began in 2021 with crafting their brand from the ground up, ensuring their vision was captured in every element of their identity.

Scope of work:

• naming
• logo design
• visual identity
• graphic design
• e-commerce / ux design (www.gigikids.pl)
• concept & creative consulting

BRINGING JOY AND STYLE TO LITTLE ONES, WITH A BRAND AS PLAYFUL AS CHILDCHOOD ITSELF 
The logo was designed to embody warmth and whimsy, striking a balance between modern appeal and approachability for both parents and children. We created a cohesive and vibrant visual identity, reflecting the charm and elegance. Our graphic design work extended to branded materials, packaging, and promotional assets. We wanted to ensure visual consistency across all touchpoints.
For the e-commerce platform, we designed a user-friendly, intuitive shopping experience. Additionally, we crafted engaging copy that resonated with Gigi Kids’ target audience. Throughout the process, we provided concept and creative consulting, ensuring that the brand’s evolution remained fresh and authentic. Our work with Gigi Kids resulted in a distinctive, cohesive brand that speaks to modern parents.