Atma Institute

Atma Institute

Atma Institute offers coaching, psychotherapy, and developmental workshops designed to guide individuals and organizations toward meaningful growth. Rooted in empathy and professionalism, the institute builds clear pathways to psychological well-being and personal transformation.

Scope of work:

  • logo design
  • copywriting
  • graphic design
  • marketing collaterals
  • printings
  • workshops organization
  • web design/UX: www.atma.institute

BUILDING TRUST IN THE SELF-DEVELOPMENT SPACE
Our task was to craft a brand identity that captures the institute’s holistic approach to personal development. The logotype—set in lowercase typography—was designed to convey openness, balance, and accessibility. This subtle choice reflects the sensitive and human-centered nature of Atma’s work, while it also introduces a sense of calm and care into the overall visual language.

COLOR PSYCHOLOGY FOR WELL-BEING
In addition, we developed a color palette rooted in the psychology of emotion. Deep green symbolizes stability and growth, while red conveys energy and transformation. Beige adds warmth and neutrality. As a result, this combination creates a balanced and harmonious identity that resonates with both individual clients and corporate partners.

COMMUNICATION AND MESSAGING
Beyond visuals, we established Atma Institute’s communication standards. Therefore, by developing an empathetic, clear, and inspiring tone of voice, we provided tools for engaging diverse audiences. For example, key workshop offerings—such as Manager’s Academy: Leadership in a Changing World and Key to Your Change: Transformation Through Knowledge and Skills—were positioned through messaging that emphasizes empowerment, clarity, and transformation.

A HOLISTIC BRAND EXPERIENCE
Ultimately, the outcome is a cohesive and contemporary identity that reflects Atma Institute’s mission. With a unified visual language and communication framework, the institute now stands as a trusted partner in personal development, psychological well-being, and professional growth.

Date:
Category:

Nie możesz kopiować zawartości tej strony