Charge Europa is a forward-thinking electric vehicle charging solutions provider. They are committed to making sustainable mobility accessible across Europe.

Scope of work:

• brand guidelines
• colours, typography
• color palette for UX (mobile application)

BUILDING A COHESIVE DIGITAL IDENTITY
Our task was to define a clear and consistent visual language that strengthens brand presence. We began by developing comprehensive brand guidelines, ensuring every element to aligns with the company’s innovative and user-focused approach.

For the mobile application, we carefully selected a colour palette that enhances usability while maintaining brand recognition. Typography was optimized for readability and digital clarity, supporting a smooth and intuitive user experience. By integrating these elements into a unified system, we created a design framework that ensures consistency and visual appeal across all digital touchpoints.

The result is a cohesive and functional visual identity that supports Charge Europa’s mission to deliver seamless, user-friendly electric vehicle charging solutions.