Anna Urban Dressage is a name synonymous with excellence in the art of dressage. With unmatched dedication and skill, Anna stands as the leading dressage rider in the Warmian-Masurian Voivodeship, regularly showcasing her talents in top Polish dressage competitions. Together with her remarkable horse, Bretton Prince, she demonstrates precision, harmony, and grace, earning admiration and respect in the equestrian community.

SCOPE OF WORK:

• logo design
• graphic design
• marketing collaterals

WHERE MODERN DESIGN MEETS EQUESTERIAN ARTISTY
Our logo encapsulates the essence of dressage—a discipline often described as the „ballet of horses.” The logo’s design reflects the elegance, harmony, and precision integral to this art. The centerpiece is the silhouette of a horse’s head, framed within a perfect circle. Its minimalist yet striking design symbolizes the noble grace of the horse, embodying sophistication and timeless charm. Contrasting an off-white silhouette against a deep, dark background adds depth and elegance, aligning seamlessly with the brand’s ethos. The two smaller circles on either side represent balance, harmony, and discipline—values that underpin dressage and the connection between rider and horse. The circular form as a whole echoes ideas of cyclical improvement and striving for perfection. A geometric font conveys modernity, professionalism, and clarity. Its clean, bold lines communicate stability and trustworthiness, qualities synonymous with dressage, where precision and professionalism are paramount.

COLOURS THAT BREATHE LIFE INTO ELEGANCE
The color palette of Anna Urban Dressage is a harmonious symphony of nature and royalty, carefully designed to evoke sophistication and a profound connection to the art of dressage. Deep chocolate and warm saddle tones serve as the foundation, paying homage to equestrian traditions while conveying stability, timeless elegance, and a natural earthiness. Complementing these are rich, luxurious purples that exude creativity and prestige, striking a perfect balance between tradition and artistic expression. To bring cohesion and harmony, subtle cream beiges provide a calm and refined backdrop, allowing the deeper hues to shine while maintaining a sense of visual balance. Together, this palette embodies professionalism, elegance, and the enduring spirit of equestrian artistry, breathing life into a brand rooted in excellence.