Gigi Kids is a charming concept store in Warsaw, offering a curated selection of stylish and high-quality clothes and accessories for babies.

Our collaboration in 2021 with Gigi Kids began with crafting their brand from the ground up, ensuring their vision was captured in every element of their identity.

Scope of work:

• naming
• logo design
• visual identity
• graphic design
• e-commerce / ux design
• concept & creative consulting

BRINGING JOY AND STYLE TO LITTLE ONES, WITH A BRAND AS PLAYFUL AS CHILDCHOOD ITSELF 
The logo was designed to embody warmth and whimsy, striking a balance between modern appeal and approachability for both parents and children. We then created a cohesive and vibrant visual identity, from typography to color palettes, reflecting the charm and elegance of the store’s product range. Our graphic design work extended to branded materials, packaging, and promotional assets, ensuring visual consistency across all touchpoints. For the e-commerce platform, we designed a user-friendly, intuitive shopping experience, making it effortless for parents to browse and purchase products online. Additionally, we crafted engaging copy that resonated with Gigi Kids’ target audience, bringing the brand’s personality to life. Throughout the process, we provided concept and creative consulting, ensuring that the brand’s evolution remained fresh, authentic, and strategically aligned.

Our work with Gigi Kids resulted in a distinctive, cohesive brand that speaks to modern parents, making shopping for their little ones a joyful and seamless experience.